The following are the list of CIC-Corinthian’s services offering:

• Industrial Research
• Consumer Research
• Marketing Investigation Research
• Distribution Check
• Feasibility Study
• Business Data Provider
• Other Services

What is CIC-CORINTHIAN’s Industrial Research Service?

A unit that special in industrial research. The research is aimed to provide details and reliable information of the current condition of industry and marketing of product in Indonesia and market prospect in the coming years. The research will covers :

• Profile of Producer (currently number of producer and their production capacity, producer by type and brand, spreading of producer, foreign capital in the business, interest in the new investment project and business expansion, etc.)
• Production (growth of production at least last 5 years, production by types, production by package, production by brand and main producers, the utilizing capacity, etc.)
• Raw Material (production process, growth of supply at least last 5 years, supplier’s profile, growth of consumption at least last 5 years, consumption by types and company, etc.)
• Machinery’s used (types and specification of machinery’s, trade mark, country of origin, buying price, etc.)
• Import (growth of import at least last 5 years, import by types, import by country of origin, import by importer or exporter, import by brand name/if any, etc.)
• Export (growth of export at least last 5 years, export by types, export by country of destination, export by importer or exporter, export by port of exportation, export by brand name/if any, etc.)
• Consumption/market size (growth of consumption at least last 5 years, consumption by types, average consumption, share of imported products over the total consumption, consumption by demand user, etc.)
• Distribution system (distribution network, number of distributor, marketing area, growth of price, trade margin, promotion, etc.)
• Government policies (on investment, export-import, import procedure, administration of production & distribution, etc)
• World Trade of Product (such as growth of world export, export by main countries, growth of world import, etc.)
• Projection and market prospect (Projection of production capacity, actual production/supply, projection of demand, balance of supply and demand, market prospect, etc.)

• Multiclient studies
• Adhoc/Taylor Made (Single Client) studies

What is CIC-CORINTHIAN’s Consumer Research Service?

Consumer research is the investigation into the driving forces behind customer behavior, consumer psychology and purchase patterns. Consumer research falls under marketing activities, as well as in higher education under business psychology or sociology. Consumer research is focused on obtaining objective information through statistical sampling to help businesses craft products and advertising that increase sales and profitability.

The objective and scope of the research will cover : incidence level (market penetration), frequency and intensity of use, occasions for usage, reason for using/not using, satisfaction with product, place of purchase, volume purchased, brand awareness, brand usage and purchase, source and advertising awareness, total expenditure, pricing assessment, purchase intention, etc.

Information obtained would be application to marketing strategy such as :

• Usage and purchase behaviour
• Market segmentation
• Market size estimates
• Market/Brand share
• Brand performances and brand shares
• Brand and advertising awareness
• etc.

There are 3 (three) basic methods for doing consumer research, all of them require a distinctive sampling technique.

• Random (Multi-stage or Double Stage Random Sampling)
• Quota (Purposive) Sampling Methods
• Central Location Test (CLT), etc.

Data Collection Methods

• Face to face interviews
• Executive and Professional interviewing
• Telephone interviewing
• Mail Survey
• Central Location Test (CLT)

What is CIC-CORINTHIAN’s Marketing Investigation Research?

Marketing Investigation Research can do

• Founders, owners and directors of company
• Performance of their employees and managers
• Performance of their product, price and promotion
• Performance of their sales and financial
• Performance of their distribution
• Performance of their machinery & raw material

What is CIC-CORINTHIAN’s Distribution Check?

A research to check and recording of the availability of specific items.

Distribution Check Research can do

• To find out and identify the root cause in the supply chain
• Trade promo & consumer promo in the supply chain
• Product & Brand availability in the supply chain
• Purchase frequency and stock in the supply chain
• Payment system and term of payment in each supply chain
• Visit frequency of salesman, etc.

What is CIC-CORINTHIAN’s Feasibility Study?

A combination of a market study and an economic analysis that provides an investor with knowledge of both the environment where a project exists and the expected return on investment to be derived from it.

Feasibility Study can do

• Feasible on technical aspect
• Feasible on environment aspect
• Feasible on marketing aspect
• Feasible on financial aspect
• Recommend on management aspect
• Other aspect related to the study

CIC-CORINTHIAN’s Business Data Provider